Artist policy

How selling works

Artists apply at /sell. Approved artists upload artwork files through the artist studio, set an artist price per square foot and submit each piece for review. Once a piece is live, customers order it in any available size, as a floating-frame canvas or a stretched canvas. Deewar prints, frames, packs, ships, collects payment and handles customer service. The artist is paid for every sale.

Pricing and the 25% commission

Every order has two parts. Deewar's base price covers the canvas, inks, frame, packaging, delivery and GST, and is set by Deewar per size and format. The artist price is set by the artist in rupees per square foot and is added on top of the base price. The customer pays the base price plus the artist price.

Deewar deducts a flat 25% commission from the artist price. The artist receives the remaining 75%. Printing, framing, packaging and shipping costs are covered by the base price and are never deducted from the artist's share.

Worked example for an artist price of ₹150 per square foot on a 24 × 36 inch floating-frame print (6 sq ft):

Displayed customer prices are rounded to the nearest ₹99. The artist price recorded on an order is the artist's rate multiplied by the ordered area, before rounding, and the commission is calculated on that figure. The commission percentage in force at the time of an order applies to that order; a later change does not affect orders already placed.

Payouts

Earnings accrue when an order is paid. Payouts are made once a month, for all paid orders up to the end of the previous month, by bank transfer (NEFT/IMPS) or UPI to the details saved in the artist profile. The minimum payout is ₹500; smaller balances carry forward to the next month. A statement listing each order, the artist price, the commission and the net amount is available in the artist studio at any time.

Orders that are cancelled before production or refunded in full are excluded from payouts. Replacement prints sent under Deewar's damage policy do not create a second payout and do not reduce the original one.

Tax

Artists provide their PAN before the first payout. Deewar deducts TDS where it applies under the Income-tax Act and issues the corresponding certificate. Artists registered under GST invoice Deewar for their net earnings and share their GSTIN in the profile; artists not registered under GST receive the net amount without a GST component. Each artist is responsible for reporting their own income.

Curation and review

Artist applications are reviewed within 48 hours. Each uploaded artwork is reviewed before it goes live for image quality, print suitability and fit with the Deewar collection. Files should have a long side of at least 2,400 pixels; 3,600 pixels or more allows every size to be offered. Artwork that is not approved is returned to the artist's drafts with a note and can be revised and resubmitted. Deewar may decline work without giving a reason.

Licensing

By uploading a file the artist confirms that they created the work or otherwise hold the rights to it, that it does not infringe any third party's copyright, trademark or personality rights, and that no exclusive licence prevents its sale as a print. The artist grants Deewar a non-exclusive licence to reproduce the work as prints for customer orders and to show it on Deewar's website, apps and marketing. Copyright stays with the artist. The licence ends for new orders when the artwork is archived; orders already placed are still fulfilled.

Takedowns

An artist can archive any artwork from the studio at any time; it stops being sold immediately. Deewar removes a listing on receipt of a credible rights complaint and informs the artist. Where a complaint is upheld, the artist is responsible for any resulting loss and unpaid earnings on the disputed work may be withheld.

Damage, returns and customer service

Defects or transit damage reported by a customer within 48 hours of delivery are replaced by Deewar at Deewar's cost. Customer service, replacements and refunds are handled by Deewar and do not involve the artist.

Account

Deewar may suspend or close an artist account for breach of these terms, for repeated rights complaints or for inactivity of more than twelve months with no live artwork. Earned and undisputed balances are paid out on closure. Deewar may update this policy; the current version and its date are shown at the top of this page, and material changes are notified to artists by email or WhatsApp before they take effect.

Questions about this policy: hi@5gentech.com or +91 9646653880. Deewar Studio is a venture of 5GENTECH, 5, Oakwood Lane, Palm Grove, Airport Road, Amritsar 143101.